
ARE YOU READY TO TALK SWEETS TO AUNTIE NIKKI?
How it Works
What You're Pitching For
You want Nikki J to lean across the table, look you in the eye, and say
"Talk Sweets to Me."
Here's how you get her to visit:
What We're Asking For
Two things: your story and something creative. The story is required. The creative piece is what makes you stand out from everybody else trying to get her attention.
Tell Your Story
Your submission needs to answer these six questions.
Where did your love for sweets start? What is your signature treat? What makes yours different? Who taught you? Who do you make it for? What do you want Nikki to know?
Bring Something Creative
A story alone won't get you there. Show us your creative pitch in one of these forms: a video under three minutes, an original song or jingle, a poem or spoken word piece, original artwork or a photo story, a TikTok, Reel, YouTube Short, or something else entirely as long as it's yours, and it's original.
The Fine Print
Tag #TalkSweetsToMe when you post your creative piece on social. One submission per maker per round, so make it count. Submit video entries as a link to where they already live on social media, not as a file upload. Nikki's team reviews every entry, the community votes to narrow the field, and Nikki makes the final call.